For the Uyghurs video
Project overview
In this project, I created a 22-page phone application to spread awareness of Uyghur's and the oppression of erasing their beautiful culture. My audience being college students who may be well unaware of their troubles, I used a cute wolf mascot, Bori, to capture attention!
flow chart
Flow Chart
I started my process with a flow chart. I pinpointed exactly what pages I wanted to prioritize: Information, Gaming, Merchandising and Donations. Then, I branched them into separate pages. I explained why exactly the pages existed for psychological reasons: Priority, Engagement, Benefit and Empathy, to perfectly target for awareness to call to action!
Initial ideations
As soon as I got my basic idea on what pages I was doing exactly, I began to ideate my process with a wolf mascot by the name of Bori (wolf in the Uyghur language). Bori was made with simple animations, and he follows you back and forth from page to page to add to the cuteness factor!
initial ideations
Final Wireframes Zoomed Out
Final Wireframes Zoomed In
Final wire-frames and prototype (bts)
With an added splash screen, login/sign-up screen, loading screen, and even more pages such as a game-pause or a simple Thank You page for donations, I finalized my project officially. Bori follows you from screen to screen, and offers the viewer company as they navigate. Buttons are simple, pages are informative for the cause that the app is aiming for!
Home Page
Information (Locations)
Thank You Page
Merchandise Page
Game Page
You Win Page
Final Snapshots & Overview
This project was so much fun for me! These shades of blue aren't typically a color I design too much with, but this was absolutely incredible to play around with! I loved playing around with a mascot in a UX/UI design, and bringing a sense of closeness to the viewer through games, and creating a beneficial coin system to bring in donations engagement!